This article describes planning of an educational Campaign to

increase bean consumption, and the activities carried out

during its implementation. At the same time, it highlights the

contributions of an initial assessment and the result of the

final evaluation. Finally, the article summarizes the “lessons

learned” during implementation of these two phases, and

provides considerations about their importance and

applicability. Other “lessons learned” throughout the process

are also included.

Keywords: educational Campaign, planning, implementation, beans.