Effects of an educational Campaign about beans on school children.
An “Educational Campaign to increase bean
consumption” was implemented in a Costa Rican urban
community. The target for the Campaign was a group of
middle-class mothers of school children. Because of their
close contact with their mothers, third- and fourth-grade
children between 9 and 11 years old were defined as the
interactive group. A series of activities were carried out in
order to encourage these students to consume beans, and to
enable them to play a reinforcing role regarding the messages
that were sent to their mothers (the Campaign’s target group).
This study is an assessment of the school children, around
one year after the Campaign was launched in the community.
Results revealed that 73% of the school children consumed
more beans after the Campaign. Most of them did so out of
their own conviction, claiming reasons that may be directly
associated with the Campaign. This shows a positive effect
on their attitudes, which is important to modify alimentary
habits. With regards to knowledge, 100% of the school
children acknowledged that beans are healthful, and most of
them associated this fact to nutritional reasons. In general,
when results were compared with “success indicators” set in
the communication plan, positive effects of the Campaign on
school children were detected.