@article{Dumani_López_2004, title={Monitoring of printed materials and information stands of an educational campaign to increase bean consumption.}, volume={15}, url={https://revistas.ucr.ac.cr/index.php/agromeso/article/view/11886}, DOI={10.15517/am.v15i3.11886}, abstractNote={<p>The results of monitoring the main</p><p>educational materials and some interactive activities carried</p><p>out during implementation of an educational Campaign to</p><p>increase bean consumption are presented in this article. The</p><p>study included the follow-up on a recipe book, two different</p><p>brochures, and promotional stands located in supermarkets.</p><p>The Campaign’s materials and activities were made and</p><p>planned taking into account the criteria of the people</p><p>participating in the study’s initial assessment. In order to</p><p>assess the contribution of the above mentioned materials and</p><p>educational activities to the Campaign, opinions about them</p><p>were obtained from the target population. This was also</p><p>helpful to determine their usefulness for other similar</p><p>educational campaigns or programs to be implemented in the</p><p>future. The recipe book “De todo con Frijoles” was an</p><p>important resource for the Campaign. This material was</p><p>widely accepted by all mothers. Monitoring the brochures</p><p>made it possible to confirm that mothers highly appreciate</p><p>information received as printed educational material, and that</p><p>the way such information is illustrated and presented is</p><p>important to get people’s interest. Interactive activities are</p><p>important in educational campaigns, because they facilitate</p><p>direct contact with the population, allow responding</p><p>questions that might arise, and help obtain additional</p><p>knowledge about people’s perception with regards to the food</p><p>being promoted. Following up on these activities made it</p><p>possible to introduce the necessary changes as the Campaign</p><p>advanced, which helped to meet the objectives.</p>}, number={3}, journal={Agronomía Mesoamericana}, author={Dumani, Marcela and López, Elizabeth}, year={2004}, month={Sep.}, pages={343–355} }