PÁEZ, P.; RODRÍGUEZ, L. Communication plan: a good instrument for a successful campaign. Agronomía Mesoamericana, [S. l.], v. 15, n. 3, p. 315–326, 2004. DOI: 10.15517/am.v15i3.11884. Disponível em: https://revistas.ucr.ac.cr/index.php/agromeso/article/view/11884. Acesso em: 28 mar. 2024.