Palabras clave
estudios sociolingüísticos
componentes del discurso persuasivo
estrategias persuasivas
segmentos fonológicos
Cómo citar
Resumen
En este trabajo se muestra como reciente estudios sociolingüísticos pueden contribuir al estudio y comprensión del discurso persuasivo. Se analizan tres componentes del discurso persuasivo y dos estrategias persuasivas. Esto explica por qué estas estrategias están condicionadas por el sistema lingüístico en el que operan. También muestra cómo las estrategias persuasivas difieren de un grupo étnico a otro y por qué usar una estrategia persuasiva ante un público no familiarizado con ella puede, en ciertas situaciones, causar problemas graves.
This paper illustrates how recent sociolinguistic studies can contribute to the study and understanding of persuasive discourse. It discusses three components of persuasive discourse and two persuasive strategies. It explains why these strategies are condiúoned by the linguistic system in which they operate. It also shows how persuasive strategies differ from one ethnic group to another and why using a persuasive strategy before an audience not familiar with it may, in certain situaúons, cause serious problems.
Citas
Albert, Ethel M. 1972. Culture Patteming of Speech Behavior in Burundi. Directions in Sociolinguistics: The Ethnography of Communication. John Gumperz y Dell Hymes, eds. New York: Holt, Rinehart and Winston.
Bailey, P.G. 1983. The Tactical Uses o/ Passion. Ithaca, New York: Cornell University Press.
Becker, A.L. 1982. Beyond Translation: esthetics and language description. Contemporary Perceptions of Language: Interdisciplinary Dimensions. Heidi Bymes, ed. Georgetown University Round Table on Languages and Linguistics. Washington, D.C.: Georgetown University Press.
Erickson, Frederick. 1984. Rhetoric, Anecdote, and Rhapsody: Coherence Strategies in a Conversation among Black American Adolescents. Coherence in Spoken and Written Discourse. Deborah Tannen, ed. Norwood NJ.: Ablex.
Gumperz, John. (1982). Discourse Strategies. Cambridge: Cambridge University Press.
Kinneavy, James L. 1971. A Theory o/ Discourse. New York: W.W. Norton.
Koch Johnstone, Barbara. 1983. Presentation as Proof: The Language of Arabic Rhetoric. Anthropological Linguistics.
Labov, William. 1972. Sociolinguistie Patterns. Philadelphia: University of Pennsylvania Press.
Perelman, Ch. and L. Olbrechts-Tyteca. 1969. The New Rhetoric: A Treatise on Argumentation. Translated by J. Wilkinson andP. Weaver. Notre Dame: University ofNotre Dame Press.
Trudgill, Peter. 1974. Sociolinguistics: An introduction to language and society. England: Penguin Books Ltd. (2a.ed.).