Abstract
The transformation of rural spaces into urban spaces is accompanied by changes in daily life as a result of the dynamics of local development. This manifests itself in the neighborhood space and beyond in that of the city, as visualized for Guadalupe, Goicoechea, San José; through the anecdotes narrated in the context of the pulpería. The deal with neighbors in a space of dialogue allowed access to a social dynamic of their own, in which remembrance and longing, account for a continuous transmutation of experiences, traditions and customs, overshadowed by consumerism, technology, social networks , and therefore, another lifestyle.