Abstract
The main objective of this essay is to find empirical evidence that allows us to verify the relationship between the competitiveness of cities and urban areas, measured through the index prepared by the Center for Research and Economic Teaching; and the quality of life of people, using a set of indicators of well-being (poverty, human development, employment, education, health, income, among others). To fulfill this purpose, a correlational and comparative analysis is performed between competitiveness and some indicators, as well as between indicators of well-being in a large sample of tourist municipalities of Mexico in a first stage and between a restricted sample of 5 municipalities that offer services of beach tourism.