Keywords
Redes
PYMEs familiares
desempeño empresarial
Marketing innovation
networks
family SMEs
business performance
How to Cite
Abstract
Family businesses represent a high percentage of the economy and it has been demonstrated that SMEs are dynamizers of economies, it is relevant to review in the light of theory the impact of networks on marketing innovation in family SMEs. Based on a literature review, we intend to propose future studies that will contribute to understand the effects of social and business networks on marketing innovation and, as a consequence, on the performance of family SMEs in Costa Rica. To this end, we will delve into network theory and social capital theory and how they converge in an impact on innovation strategies and financial and non-financial performance, organizational effectiveness and stakeholder satisfaction.
References
Abarca Jiménez, G. (2019). La semiformalidad de las microempresas. El caso de la Región Brunca, Costa Rica. Tec Empresarial, 13(1), 3-18.
Aksoy, H. (2017). How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? Technology in Society, 51, 133-141. http://www.wikiparhan.com/wp-content/uploads/2018/10/4.pdf
Alayo, M., Iturralde, T., & Maseda, A. (2021). Innovation and internationalization in family SMEs: Analyzing the role of family involvement. European Journal of Innovation Management, doi:10.1108/EJIM-07-2020-0302
Araya Leandro, A. (2011). La sucesión de empresas familiares costarricenses: factores de éxito y fracaso (Doctoral dissertation, Universitat de València).
Araya Leandro, A. (2017). Modelos de planeación estratégica en las empresas familiares. Tec Empresarial, 11(1), 23-34.
Arzubiaga, U., Maseda, A., Uribarri, A., & Ruiz, J. M. P. (2019). Collaborative innovation in the family sme: Conceptualization, goals, and success factors. European Journal of Family Business, 9(2), 102-114. doi:10.24310/ejfbejfb.v9i2.5265
Avendaño, D. (2020, Mar 27,). Cuatro de cada cinco empresas costarricenses son familiares. https://revistamyt.com/cuatro-de-cada-cinco-empresas-costarricenses-son-familiares/
Ley 8262 del 2002. Ley de fortalecimiento de las pequeñas y medianas empresas.
de mayo 2002. Diario oficial La Gaceta Número 94 (2002). http://www.pgrweb.go.cr/scij/Busqueda/Normativa/Normas/nrm_texto_completo.aspx?param1=NRTC&nValor1=1&nValor2=48533&nValor3=98525&strTipM=TC#:~:text=Art%C3%ADculo%201%C2%BA%E2%80%94La%20presente%20Ley,protag%C3%B3nico%2C%20cuyo%20dinamismo%20contribuya%20al
Bajkó, N., Fülöp, Z., & Pércsi, K. N. (2022). Changes in the innovation-and marketing-habits of family SMEs in the foodstuffs industry, caused by the coronavirus pandemic in hungary. Sustainability (Switzerland), 14(5) doi:10.3390/su14052914
Bartels Ortega, T. (2021). El rol de la Agencia Universitaria para la Gestión del Emprendimiento (AUGE) en la innovación e internacionalización de las micro, pequeñas y medianas empresas (Mipymes). País: Costa Rica.
Bashir, M., & Farooq, R. (2019). The synergetic effect of knowledge management and business model innovation on firm competence: A systematic review. International Journal of Innovation Science, 11(3)
Baumane-Vītoliņa, I., Woschank, M., Apsalone, M., Šumilo, Ē, & Pacher, C. (2022). Organizational innovation implications for manufacturing SMEs: Findings from an empirical study. Procedia Computer Science, 200, 738-747. https://doi.org/10.1016/j.procs.2022.01.272.
Bonilla-Chaves, E. F., & Palos-Sánchez, P. R. (2022). Strategic HRM Practices, Innovation Performance and Its Relationship on Export Performance: An Exploratory Study of SMEs in an Emerging Economy. In Perspectives and Trends in Education and Technology (pp. 607-620). Springer, Singapore.
Brines, S., Shepherd, D., & Woods, C. (2013). SME family business innovation: Exploring new combinations. Journal of Family Business Management, 3(2)
Calabrò, A., Brogi, M., & Torchia, M. (2016). What does really matter in the internationalization of small and medium‐sized family businesses? Journal of Small Business Management, 54(2), 679-696.
Cámara de Comercio de Costa Rica. (2022). La importancia de las PYMES en Costa Rica. https://camara-comercio.com/la-importancia-de-las-pymes-en-costa-rica-2/
Ceglie, G., & Dini, M. (1999). SME cluster and network development in developing countries: The experience of UNIDO (pp. 1-25). Vienna: Unido.
Chávez Moreno, A. E., Flores-Ortiz, V. M., Vega-López, A., Ramírez Loria, R., & Tapia León, C. J. (2020). Family Companies and Their Capacity for Entrepreneurship in Costa Rica, Ecuador and Mexico. Journal of Business and Economics, 11(8)
Chen, H., Hsu, W., & Chang, C. (2014). Family ownership, institutional ownership, and internationalization of SMEs. Journal of Small Business Management, 52(4), 771-789.
Chinchilla Roversi, L. (2022). ¿Son diferentes las Pymes de las empresas familiares? El Observador, https://observador.cr/son-diferentes-las-pymes-de-las-empresas-familiares/
Civelek, M., Červinka, M., Gajdka, K., & Nétek, V. (2021). Marketing communication tools and their influence on marketing innovation: Evidence from slovakian SMEs. Management and Marketing, 16(3), 210-227. doi:10.2478/mmcks-2021-0013
Classen, N., Carree, M., van Gils, A., & Peters, B. (2014). Innovation in family and non-family SMEs: An exploratory analysis. Small Business Economics, 42(3), 595-609. doi:10.1007/s11187-013-9490-z
Comisión de Realidad Nacional. (2012). Las MIPYMEs en Costa Rica. Colegio de profesionales en ciencias económicas de Costa Rica. https://www.colegiocienciaseconomicas.cr/documentos/asamblea/MIPYMES-REALIDAD-NACIONAL.pdf
Comuzzi, M., Vonk, J., & Grefen, P. (2012). Measures and mechanisms for process monitoring in evolving business networks. Data & Knowledge Engineering, 71(1), 1-28.
Corsaro, D., Cantù, C., & Tunisini, A. (2012). Actors' heterogeneity in innovation networks. Industrial Marketing Management, 41(5), 780-789.
Dibrell, C., Craig, J. B., & Neubaum, D. O. (2014). Linking the formal strategic planning process, planning flexibility, and innovativeness to firm performance. Journal of Business Research, 67(9), 2000-2007.
Dodero, S. (2021). Crisis covid-19: ¿cómo las empresas familiares pueden salir fortalecidas? ADEN Business Magazine, https://www.aden.org/business-magazine/empresas-familiares-tras-la-crisis-del-covid-19/
Eduardsen, J., Marinova, S. T., González-Loureiro, M., & Vlačić, B. (2022). Business group affiliation and SMEs’ international sales intensity and diversification: A multi-country study. International Business Review, , 101989. doi:https://doi-org.ezproxy.itcr.ac.cr/10.1016/j.ibusrev.2022.101989
Fatonah, S., & Haryanto, A. T. (2022). Exploring market orientation, product innovation and competitive advantage to enhance the performance of smes under uncertain events. Uncertain Supply Chain Management, 10(1), 161-168. doi:10.5267/j.uscm.2021.9.011
Fernández, M. L., Alcázar, F. M., & Fernández, P. M. R. (2007). Una revisión del concepto y evolución del capital social. Conocimiento, Innovación Y Emprendedores: Camino Al Futuro, 73.
Franco, M., Esteves, L., & Rodrigues, M. (2020). Clusters as a mechanism of sharing knowledge and innovation: Case study from a network approach. Global Business Review, 0972150920957270.
Gamble, J. R., Clinton, E., & Díaz-Moriana, V. (2021). Broadening the business model construct: Exploring how family-owned SMEs co-create value with external stakeholders. Journal of Business Research, 130, 646-657.
Ghalke, A., Haldar, A., & Kumar, S. (2022). Family firm ownership and its impact on performance: Evidence from an emerging market. Review of Managerial Science, doi:10.1007/s11846-022-00527-7
González-Campo, C. H. (2010). Interacción teórica para la caracterización de redes empresariales. Innovar, 20(37), 117-132.
Greve, A., & Salaff, J. W. (2003). Social networks and entrepreneurship. Entrepreneurship Theory and Practice, 28(1), 1-22. doi:10.1111/1540-8520.00029
Haddad, M. I., Williams, I. A., Hammoud, M. S., & Dwyer, R. J. (2019). Strategies for implementing innovation in small and medium-sized enterprises. World Journal of Entrepreneurship, Management and Sustainable Development, 16(1)
Harris, K. P. (2020). Estudio comparativo de facilidades y obstáculos de las mipymes exportadoras en el estado de Guanajuato de México y en la provincia de limón de Costa Rica. Revista Tecnología en Marcha, pág-104.
Hashim, F. (2015). SMEs’ impediments and developments in the internationalization process: Malaysian experiences. World Journal of Entrepreneurship, Management and Sustainable Development, 11(2).
Iturrioz, C., Aragón, C., & Narvaiza, L. (2015). How to foster shared innovation within SMEs' networks: Social capital and the role of intermediaries. European Management Journal, 33(2), 104-115.
Jarillo, J. C. (1988). On strategic networks. Strategic Management Journal, 9(1), 31-41.
Jayaram, J., Oke, A., & Prajogo, D. (2014). The antecedents and consequences of product and process innovation strategy implementation in australian manufacturing firms. International Journal of Production Research, 52(15), 4424-4439.
Jespersen, K., Rigamonti, D., Jensen, M. B., & Bysted, R. (2018). Analysis of SMEs partner proximity preferences for process innovation. Small Business Economics, 51(4), 879-904.
Kim, H., & Kim, E. (2018). How an open innovation strategy for commercialization affects the firm performance of korean healthcare IT SMEs. Sustainability, 10(7), 2476.
Korsakienė, R., Diskienė, D., & Smaliukienė, R. (2015). Institutional theory perspective and internationalization of firms. How institutional context influences internationalization of SMEs? Entrepreneurship and Sustainability Issues, 2(3)
Lahiri, S., Mukherjee, D., & Peng, M. W. (2020). Behind the internationalization of family SMEs: A strategy tripod synthesis. Global Strategy Journal, 10(4), 813-838.
Ma, Z., & Jin, Q. (2019). Success factors for product innovation in china’s manufacturing sector: Strategic choice and environment constraints. International Studies of Management & Organization, 49(2), 213-231.
Madison, K., Runyan, R. C., & Swinney, J. L. (2014). Strategic posture and performance: Revealing differences between family and nonfamily firms. Journal of Family Business Strategy, 5(3), 239-251.
Madrid‐Guijarro, A., Garcia, D., & Van Auken, H. (2009). Barriers to innovation among spanish manufacturing SMEs. Journal of Small Business Management, 47(4), 465-488.
MEIC. (2013). Estado de situación de las PYMES en Costa Rica. Costa Rica: Ministerio de Economía, Industria y Comercio. Retrieved from https://www.pyme.go.cr/media/archivo/noticias/pcp-37-13.pdf
MIDEPLAN. (2020). Segundo informe nacional voluntario. Objetivos de desarrollo sostenible. Costa Rica 2020. "Desarrollo sostenible en acción: la ruta hacia la sostenibilidad. San José, Costa Rica: Secretaría Técnica de los ODS
OECD. (2005). Oslo manual 2005: Guidelines for collecting and interpreting innovation data (Tercera edición ed.). Paris:
OECD. (2018). Oslo manual 2018: Guidelines for collecting, reporting and using data on innovation OECD publishing.
Ong, X., Freeman, S., Goxe, F., Guercini, S., & Cooper, B. (2022). Outsidership, network positions and cooperation among internationalizing SMEs: An industry evolutionary perspective. International Business Review, 31(3), 101970. doi:https://doi-org.ezproxy.itcr.ac.cr/10.1016/j.ibusrev.2021.101970
Pantano, E., Priporas, C., Viassone, M., & Migliano, G. (2020). Does the stakeholder engagement result in new drinks? evidence from family owned SMEs. Journal of Business Research, 119, 185-194. doi:https://doi-org.ezproxy.itcr.ac.cr/10.1016/j.jbusres.2019.04.037
Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of World Business, 52(3), 327-342.
Peng, M. W., Sun, W., Vlas, C., Minichilli, A., & Corbetta, G. (2018). An institution-based view of large family firms: A recap and overview. Entrepreneurship Theory and Practice, 42(2), 187-205.
Pla-Barber, J., Villar García, C., & Escribá-Esteve, A. (2010). La influencia de las características y percepciones directivas en los nuevos modelos de internacionalización. Economía Industrial, 2010, Num.375, P.101-112,
Radziwon, A., & Bogers, M. (2019). Open innovation in SMEs: Exploring inter-organizational relationships in an ecosystem. Technological Forecasting and Social Change, 146, 573-587. doi:https://doi-org.ezproxy.itcr.ac.cr/10.1016/j.techfore.2018.04.021
Romero, L. E. (2006). Competitividad y productividad en empresas familiares PYMES: Una aproximación desde la interacción familia-empresa. Revista Escuela De Administración De Negocios, (57), 131-142.
Salas León, C. (2022). Asociatividad empresarial como alternativa para el éxito competitivo de las MIPYMES en Costa Rica. Yulök Revista De Innovación Académica, 6(1), 28-45.
Sánchez Sánchez, J. D., Chacón León, L., & Hernandez Vasquez, E. (2019). Modelo de medición de riesgo empresarial para la gestión de MIPYMEs en Costa Rica: Un análisis exploratorio. Small Business International Review (SBIR), 3(2), 49-68.
Scholes, L., Mustafa, M., & Chen, S. (2016). Internationalization of small family firms: The influence of family from a socioemotional wealth perspective. Thunderbird International Business Review, 58(2), 131-146.
Sestu, M. C., & Majocchi, A. (2020). Family firms and the choice between wholly owned subsidiaries and joint ventures: A transaction costs perspective. Entrepreneurship Theory and Practice, 44(2), 211-232.
Silva, P. M., Moutinho, V. F., & Teixeira Vale, V. (2022). A new approach of innovation and network on export in trade fair context: Evidence from portuguese SMEs. Journal of Business and Industrial Marketing, 37(3), 509-528. doi:10.1108/JBIM-07-2020-0351
Szłapka, J. O., Stachowiak, A., Batz, A., & Fertsch, M. (2017). The level of innovation in SMEs, the determinants of innovation and their contribution to development of value chains. Procedia Manufacturing, 11, 2203-2210.
Tuan Mat, T. Z., & Smith, M. (2014). The impact of changes in environment and AMT on management accounting practices and organizational strategy, structure and performance. Journal of Applied Management Accounting Research, 12(1)
Umaña, G. M. (2020). La Influencia Del Liderazgo Transformacional Y Transaccional De Los Propietarios En La Innovación En Las Empresas Familiares Costarricenses (Doctoral dissertation, Keiser University).
United Nations Development Programme. (2015). The 2030 Agenda and the Sustainable Development Goals. https://www.undp.org/sustainable-development-goals?utm_source=EN&utm_medium=GSR&utm_content=US_UNDP_PaidSearch_Brand_English&utm_campaign=CENTRAL&c_src=CENTRAL&c_src2=GSR&gclid=Cj0KCQjwjIKYBhC6ARIsAGEds-Kp-yf9-xeZ3x8IH5WNdhYr0-437Lg3LT9UnZD4EO4KELJP2ZB-SEkaAkgiEALw_wcB
Van Hemert, P., Nijkamp, P., & Masurel, E. (2013). From innovation to commercialization through networks and agglomerations: Analysis of sources of innovation, innovation capabilities and performance of dutch SMEs. The Annals of Regional Science, 50(2), 425-452.
Vide, R. K., Bobek, V., Cancer, V., Perko, I., & Hauptman, L. (2010). The efficiency of entrepreneurship policy support for the internationalisation of SMEs: The case of Slovenia. European Journal of International Management, 4(6), 644-664.
Villalobos, A. C., & Valverde, D. M. (2019). Caracterización técnica, productiva y comercial de las MiPymes lácteas caprinas en Costa Rica. Nutrición animal tropical, 13(2), 20-53.
Villar, C., Alegre, J., & Pla-Barber, J. (2014). Exploring the role of knowledge management practices on exports: A dynamic capabilities view. International Business Review, 23(1), 38-44.
Vrontis, D., Basile, G., Simona Andreano, M., Mazzitelli, A., & Papasolomou, I. (2020). The profile of innovation driven italian SMEs and the relationship between the firms’ networking abilities and dynamic capabilities. Journal of Business Research, 114, 313-324. doi:https://doi-org.ezproxy.itcr.ac.cr/10.1016/j.jbusres.2020.04.009
Comments
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 Unported License.
Copyright (c) 2023 Yendry Lezcano Calderón