Plast Power: the Exercise of Structural Power Focused on Visual Content (Guide of Visual Communicators in Costa Rica, year 2020)

Abstract

In the field of visual communication, a particular form of power is exercised, which has been conceptualized as the plast power: the exercise of structural power focused on the visual contents, which regulates the access to the capitals that the field gives off. The plast power acts on the visual contents, in particular on those prepared by communicators, so it offers a guide that refers to the visual communicators about our contents this type of power is exercised with greater force, in the actual Costa Rican.