Abstract

The effects of an educational Campaign

about beans on a group of middle-class mothers with school

children who were the target group of this study, are

presented in this article. The particular characteristic of this

group of women was that their children had also been

exposed to the Campaign. The students were the “interactive

group”, because their close contact with their mothers,

allowed them to act as a communication channel to reinforce

the messages addressed to them. The effects are evaluated as

knowledge, attitudes, and practices of the mothers with

regards to beans, comparing findings with “success

indicators” proposed for the Campaign. With the data

obtained in the initial assessment it was also possible to make

quantitative comparisons of some of the practices. Results

revealed that the Campaign had positive effects on women.

An important increase in bean consumption by families, a

positive attitude about beans, and improvements in their

preparation, consumption, and preservation were observed

after the Campaign.

Keywords: beans, educational Campaign, success indicators, final evaluation.