Effects of an educational Campaign about beans on a group of women.
The effects of an educational Campaign
about beans on a group of middle-class mothers with school
children who were the target group of this study, are
presented in this article. The particular characteristic of this
group of women was that their children had also been
exposed to the Campaign. The students were the “interactive
group”, because their close contact with their mothers,
allowed them to act as a communication channel to reinforce
the messages addressed to them. The effects are evaluated as
knowledge, attitudes, and practices of the mothers with
regards to beans, comparing findings with “success
indicators” proposed for the Campaign. With the data
obtained in the initial assessment it was also possible to make
quantitative comparisons of some of the practices. Results
revealed that the Campaign had positive effects on women.
An important increase in bean consumption by families, a
positive attitude about beans, and improvements in their
preparation, consumption, and preservation were observed
after the Campaign.