An evaluation of the

“Educational Campaign to Increase Bean Consumption” was

carried out in the same urban community where the Campaign

took place. Such evaluation started in October, 2001, almost

one year after the Campaign was launched in the community.

This article deals with one of the aspects studied: bean

consumption in families of mothers who were the target group

of the Campaign. The evaluation was made on a representative

sample from a population of middle-class families with school

children from the community, which included 66 families.

Results show a consumption increase of 21.4 grams of beans

per person per day (g/p/day), as compared to the consumption

found in the assessment made before the Campaign. This is a

significant increase, placing consumption at the same level as

that of the country’s rural areas, where bean consumption has

remained high.

Keywords: beans, Campaign, evaluation, consumption.