Project: “Educational Campaign to increase bean consumption”.
DOI:
https://doi.org/10.15517/am.v15i3.11879Keywords:
nutritional education, beans, campaign, target group.Abstract
The different stages in the development of a
project entitled “Educational Campaign to increase bean
consumption” are presented in this article. The Campaign’s
objective was to “Increase bean consumption in the Costa
Rican middle-class urban population”, and to help
counterbalance an increasing reduction in consumption of
this food, particularly in urban areas. The article intends to
provide an overall view of the project, allowing readers to
gain perspective of the project as a whole, while also
referring them to specific articles with the details on the
different stages and results. The methodology describes the
general characteristics of the approach used, and the way
each one of the phases was carried out. The results
summarize the findings of the final evaluation and other
global aspects of the project. In addition, the project provides
guidelines for an approach to nutritional education focused
on one single food, supported by the population’s sociocultural
reality.
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