Los estereotipos femeninos en los videos musicales del género reggaeton: una cuestión de género

Abstract

This work studies the use of the image of the woman in the videos musical paper clips and lettering of the songs of the genre reggae ton; - sandunguero, teléfono, en la disco bailoteo, - as a construction that divides and reinforces the feminine stereotypes related 10 the image of the woman as a sexual, superficial object and of zoomorphic characteristics. The process of feminine estereotipation is studied also from present values in the substrata of a patriarchal society and male chauvinist achieved with the contest of the advertising strategies that they promote in the consumer a necessary ideological appropriation, ways of life, to think and to feel according to values and objects that promote the necessary acquisition and interiorization of the values and the signs of the object presented to the consumer. Equally analyzes the music as creator of different sensations in the spectator fulfilling between others the important value to fix in the memory a synchrony between music and images favoring the retention of the present message in the songs that give account of the video paper clips that reproduce them, establishing with the reproduced stereotypes an unscientific generalization of the reality.