Revista de Ciencias Sociales ISSN Impreso: 0482-5276 ISSN electrónico: 2215-2601

OAI: https://revistas.ucr.ac.cr/index.php/sociales/oai
THE ANALYSIS OF FEMALE STEREOTYPES IN A VIRTUAL PLAYROOM “FACES OF WOMEN”
PDF (Español (España))

Keywords

female stereotypes
media
advertising
virtual playroom
media literacy
gender analysis
análisis de género
educación mediática
estereotipos femeninos
ludoteca virtual
medios de comunicación
publicidad

How to Cite

Aguaded, J. I., Hernando-Gómez, Ángel, & Tello-Díaz, J. (2012). THE ANALYSIS OF FEMALE STEREOTYPES IN A VIRTUAL PLAYROOM “FACES OF WOMEN”. Revista De Ciencias Sociales, (133-134). https://doi.org/10.15517/rcs.v0i133-134.3862

Abstract

“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which often present a superficial and patchy image of women compared with men.
https://doi.org/10.15517/rcs.v0i133-134.3862
PDF (Español (España))

Comments

Downloads

Download data is not yet available.