Revista de Ciencias Sociales ISSN Impreso: 0482-5276 ISSN electrónico: 2215-2601

OAI: https://revistas.ucr.ac.cr/index.php/sociales/oai
RESEARCH ACTION PARTICIPATION IN POLITICAL MARKETING 3.0. INTRAPERSONAL AND INTERPERSONAL EMOTIONAL INTELLIGENCE IN THE CASE OF PODEMOS AND CIUDADANOS
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))

Keywords

SPAIN
MARKETING
POLITICAL PARTY
INFORMATION TECHNOLOGY
POLITICAL PARTICIPATION
ESPAÑA
MARKETING
PARTIDO POLÍTICO
TECNOLOGÍA DE LA INFORMACIÓN
PARTICIPACIÓN POLÍTICA

How to Cite

Reyero Simón, L., Cordero Verdugo, R. R., & Vargas Delgado, J. J. (2020). RESEARCH ACTION PARTICIPATION IN POLITICAL MARKETING 3.0. INTRAPERSONAL AND INTERPERSONAL EMOTIONAL INTELLIGENCE IN THE CASE OF PODEMOS AND CIUDADANOS. Revista De Ciencias Sociales, (167), 207–226. https://doi.org/10.15517/rcs.v0i167.42991

Abstract

This article states that the application of the Participative Action Research (PAR) methodology is appropriate and useful as a market research instrument in the marketing field. par was, so far, only recognized in the field of education, except for authors such as Moreno (2005). The main research of this article, which was carried out between 2014 and 2016, confirmed the creation and consolidation of a new paradigm: Political Marketing 3.0.

https://doi.org/10.15517/rcs.v0i167.42991
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))

Comments

Downloads

Download data is not yet available.