TOURISM ENTREPRENEURSHIP, A DEVELOPMENT ALTERNATIVE IN COMMUNITIES CLOSE TO “CENTROS INTEGRALMENTE PLANEADOS”. THE HUATULCO CASE, MEXICO

Abstract

In the communities in close proximity to the Centro Integralmente Planeado (CIP) in Huatulco, the creation of entrepreneurships has been encouraged with the purpose of capitalizing
on the benefits that tourism has to offer. Therefore, this study analyzes the types August 30, 2019. For this purpose, a Participatory Action Research was carried out in tourist journeys in order to determine the different entrepreneurships; thereafter, the owners of said entrepreneurships were interviewed. Two types of entrepreneurships were found: the social entrepreneur and the social entrepreneurship. Both are carried out in a community environment which offers lodging and food services from an ecotourism approach.