Abstract
The central object of the present work was to determine the
administrative focus to which the strategies are bounded implemented in
the organization of the work by the enabled operators of mobile
telephony in the state Zulia, in the period 1997-2004, before the opening
of the sector of telecommunications in Venezuela. The used
methodology was based on a type of exploratory-descriptive
investigation, and a design of non experimental investigation -
transeccional, where one worked with the population constituted by all
the companies enabled operators of mobile telephony in Zulia state and
primary sources and secondary were used for the summary of the
information.
It was found that the strategies have a hybrid character from the
theoretical point of view, since in general terms it was evidenced the I
prevail neoclasicista, with systemic elements, centered in responding the
necessities of the clients, looking for to maintain and to elevate the
positioning in the national market.