LOS MARCOS INTERPRETATIVOS TEXTUALES: HERRAMIENTA METODOLÓGICA PARA EL ANÁLISIS DEL DISCURSO PERIODÍSTICO

Abstract

The purpose of this article is to present a theorical and methodological itinerary of the frame concept in the sphere of mass communication research. The textual frames, in other words, the perspectives about social experiences presented in vocabularies and specific arguments, have been utilized in a productive manner in the critic (cultural studies) and administrative traditions to diagnose the visibility regime that the social actors discourses obtain from journalistic enterprises.