BODY, FEMININITY AND CONSUMPTION: THE CASE OF YOUNG COLLEGE STUDENTS

Abstract

This article analyzes a set of relationships between body perception, the construction of femininity, and consumption practices in a group of young female students from the University of Costa Rica. It assesses a number of practices and discourses associated to the female body in contemporary Costa Rican society, and considers the perceptions and meanings that women construct in relation to their body and femininity.