Perspectives on Economic Value in the Authenticity of Chorotega Ceramics: a Theoretical-Methodological Approach to the Cultural Goods Market

Abstract

The Chorotega pottery, protected as intangible cultural heritage and under a designation of origin (DO), faces the challenge of its commercialization in the market. This article addresses the analysis of authenticity within this context, aiming to establish a methodology for managing authenticity directed towards the actions of the Regulatory Council. It examines how the DO, focused on an essentialist authenticity, might limit the understanding of other authenticities present in the cultural practice of pottery, without fully considering the dynamics and evolution of craft production. Throughout the text, a perspective is proposed that evaluates key variables to define action strategies that allow the reconciliation of commercial promotion with respect for the diverse facets of authenticity present in ceramic production. This methodological proposal seeks to balance market needs with the preservation of the cultural richness inherent in the ceramic tradition.