The Dissemination of Mexican Feminism: The Feminists´ Role in the Media (Esperanza Brito, Elena Urrutia, Marta Lamas)

Abstract

Print and audiovisual mass media are favorite means for the dissemination and reception of feminism. This essay proposes an analysis of the collaboration of three Mexican feminist intellectuals; Esperanza Brito, Elena Urrutia and Marta Lamas, who symbolize the struggle for Mexican women’s emancipation especially in the 1960s-1970s and the emergence of a second wave of feminism. The three militants offered a new view of Mexican society which gave women new protagonism in daily press coverage (Novedades, El Sol de México, El Universal). Today, Marta Lama is still present in the mass media, especially audiovisual media (Televisa), and she illustrates the constant attempts by feminists to broadcast a gender perspective in the treatment of news and to support any initative which furthers the creation of an informed public opinion on women’s issues.