Palabras clave
Entrepreneurial ecosystem
Tourism entrepreneurship
Methodological model
Performance evaluation
Competitividad turística
Ecosistema empresarial
Emprendimiento turístico
Evaluación de desempeño
Cómo citar
Resumen
Introducción: La competitividad de los emprendedores turísticos ha sido poco explorada en el acervo historiográfico a pesar de su importancia para el desarrollo del sector. Evaluar adecuadamente esta competitividad es crucial para formular estrategias efectivas que impulsen el crecimiento sostenible del turismo.
Objetivo: Desarrollar un modelo, una metodología y una herramienta integral para evaluar la competitividad del ecosistema emprendedor del turismo mediante indicadores específicos.
Método: Se implementó una metodología detallada que describe el modelo, sus indicadores, y propone una herramienta para la recopilación de datos. Esta metodología se enfoca en tres áreas cruciales, estas son: información demográfica, percepciones empresariales del ecosistema, e indicadores clave de negocios y emprendedores. La herramienta aplica encuestas estructuradas y técnicas de análisis cualitativo y cuantitativo para obtener una visión completa del ecosistema.
Resultados: Los resultados esperados permiten una evaluación exhaustiva de cómo los emprendedores perciben y responden a su entorno operativo. Se identifican fortalezas y oportunidades de mejora dentro del ecosistema emprendedor, proporcionando datos valiosos para la toma de decisiones estratégicas. Esto facilita la formulación de políticas públicas y estrategias empresariales que promuevan la competitividad y sostenibilidad del turismo.
Conclusiones: Este artículo proporciona una guía metodológica para identificar, medir y analizar los factores determinantes de la competitividad en los emprendimientos turísticos. La implementación del modelo y la herramienta propuesta permite un diagnóstico preciso del ecosistema emprendedor, promoviendo así el desarrollo sostenible del sector turístico.
Citas
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