Abstract
The first arrivals of Chinese people to Costa Rica dateback to second half of nineteenth century. Since then, they began to integrate into the local society as farm workers, domestic service, and construction of the railway to the Atlantic. To the present, the Chinese community has helped to shape Costa Rican modern culture. Despite this, the presence of Chinese culture or language in local media is virtually absent, except for certain celebrations and traditions. Furthermore, Chinese journalists working in media can be counted on the fingers of one hand. Therefore, the magazine “Costa Rica, Nihao!” is a pioneering program, not only for broadcast- ing Chinese culture and language on national radio for the first time, but also for joint efforts of Ticos, Chinese and Tico-Chinese to give voice and content to its various sections. In this paper, we present the strengths, weaknesses, opportunities and threats (SWOT analysis) of “Costa Rica, Nihao!” radioshow, as a basis for defining actions towards its survival and expansion as an educational media model in Costa Rica, as in other Latin American countries.