CONCEPTUAL MODEL OF EVOLUTION-GROWTH WITH RURAL COMMERCIAL DIVERSITY: PLAZA EJIDAL GANADERA PUENTE SAN BERNABE, STATE OF MEXICO

Abstract

The objective of this research was to determine the conceptual model that has allowed the evolution and growth of the Tianguis and Plaza Ganadera Ejidal Puente San Bernabe in Almoloya de Juárez, as a meeting point for the commercialization of diverse products. The elaboration of the conceptual model started with locating the site within a regional and state framework, identifying the commercial business, and recognizing the actors involved. With this, pedestrian traffic gauges and review of surface growth were made over time. Finally, it was all evaluated to formulate the proposed conceptual model. It was found
that commercial business is the engine of survival, above other nearby markets, due to the accessibility of prices and availability of spaces, verified by iterative cycling the conceptual model. However, those who exchange their products are the least favored. In this way, despite the marginalization of competitiveness with established businesses, price volatility, and the rural location, the current Tianguis has had a growth of more than 260% in the last 17 years, as a result of the diversity of products that are marketed every Monday.