Planning a radio program.

Abstract

The production planning radiofó-nica is essential to achieve greater impact ofmessages. This article explains a way to design-NAR program or radio spot, which can be transmitted in a cultural station as presetUniversity of Costa Rica, or commercial. Itstresses the importance of research to support the proposals, as well as the main elements of a proposed radio program, whichprofessionals and students may make communication or any other discipline of knowledge