Spanglish in Advertising

Abstract

This paper will study some historical issues in the development of adver- tising and Spanglish, how they came to be related and how they are ar- ticulated. The significance of this research lies in the fact that although Spanglish is now a common occurrence in Latin American Spanish, es- pecially in advertising, the dynamics of these two fields has rarely been analyzed. Thus, this study can give us important insights into the ever- changing Spanish language, the role that English plays in these changes, and how advertising capitalizes on language for commercial profit.