Palavras-chave
business schools
collaboration between business and academic sectors
adult education programs
relación industria y educación
educación superior
programas educativos de adultos
escuelas de administración de negocios
relación industria y educación
educación superior
programas educativos de adultos
escuelas de administración de negocios
Como Citar
Resumo
Aunque existe abundante literatura sobre la capacitación corporativa y estudios que la identifican como un ingreso importante para las escuelas de negocios se desconocen las dinámicas entre empresas y escuelas de negocios para desarrollar de manera exitosa los Programas de Capacitación a la Medida (PCM). El propósito de este artículo es explorar las dinámicas de colaboración entre empresas y escuelas de negocios para desarrollar con éxito los PCM de Latinoamérica. Debido a que son escasas las investigaciones previas, se desarrolló una investigación de carácter cualitativo y exploratorio en seis países de Latinoamérica: Argentina, Brasil, Colombia, Ecuador, México y Perú. Con base en la teoría fundamentada y mediante un estudio de casos llevado a cabo durante 2017 y 2018, se compararon cinco PCM desarrollados exitosamente con otros cuatro programas que presentaron dificultades. Se utilizó el programa ATLAS.ti, para el procesamiento y análisis de los datos. Los resultados permitieron responder a la pregunta de investigación ¿Cómo colaboran empresas y escuelas de negocios en el desarrollo de PCM de Latinoamérica? Los resultados sugieren que el éxito de los PCM dependen de dinámicas eficientes de colaboración entre ciertos agentes críticos de las empresas y de las escuelas de negocios a lo largo de tres fases: diagnóstico, diseño e implementación. Los hallazgos de esta investigación son novedosos porque amplían la literatura existente en capacitación corporativa, ayudan a comprender la colaboración en el campo de la educación ejecutiva, ofrecen criterios para optimizar la ejecución de los PCM y abren nuevas líneas de investigaciones futuras.
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